Spring often means that many students are engaged in an active search for jobs or internships. Identifying companies of interest is certainly the first step, but what comes next? Your resume, along with your cover letter or presence/conversation at a career fair, is your opportunity to illustrate how you would be a good fit for a position or organization. That means that you should be purposefully highlighting skills, abilities, and attributes that are relevant to the employer.
Figuring out what is relevant is the behind-the-scenes preparation before your resume is created, your cover letter is drafted, and your interview responses are practiced. By researching the organization and industry of interest, you will be able to tailor your job search materials and create a strong personal brand that advocates for why you should be considered as a candidate.
According to the Digital Job Choices Magazine, available through the Career Services website, “Researching employers is perhaps the single-most important activity you will undertake in your job search. The information you uncover can help you:
- Discover organizations that are a good match for you,
- Identify the organization’s goals and needs,
- Tailor your resume and cover letters to highlight your skills and experiences that match the employer’s needs,
- Know what questions to ask employers,
- Demonstrate your interest in and enthusiasm for the organization,
- Answer interview questions with confidence, and
- Make an informed employment decision.”
Click HERE for this 4 page article that advises where to begin, offers research resources, information you should be looking for, and websites to delve into specific industries. Don’t skip this step! The more effort you put in, the more confident you will feel when making a positive impression on potential employers.