When preparing for a career fair, an interview, or a networking event in which you will be interacting with employers of interest, preparing ahead of time will help you to make a strong first impression. We frequently receive feedback from events that employers wish students would spend more time researching their organizations beforehand; doing so will help you to prepare good questions and have a more targeted conversation.
- Start with the company website. You will find all the basics: information on the company’s products or services, mission statement, history, press releases, locations, job openings and much more. Read the company’s annual report. Look through company personnel profiles and, if possible, find information on the person who you ill interview with.
- Get an industry view of the company. Check out trade journals at the university or public library to see what other people are writing about the company. This gives you a broader sense of the industry as a whole and how the company fits into the larger picture. You can also find out who are the company’s top competitors.
- Check out company blogs…
Informational interviews are also an excellent way to learn more about a company, industry, or profession. Refer to last week’s blog on Informational Interviewing to learn what they are, their value, and how to conduct one!
Don’t underestimate the value of being prepared! Spend the time researching companies ahead of time; it will be noticed by employers and will help you to stand out and move farther in the job search process!